After six years of podcasting professionally, LittleSmasher proclaims that the medium is still being 'discovered' by those who have an audience to reach.
The podcast has a weekly audience of 35,000 and is an important marketing tool
for his live work. "It's nothing like a TV or radio show in terms of
the numbers of people listening but they have chosen to download it and it's
a more intimate experience. This is the thing most responsible for my
audience doubling in size on tour."
Being independently produced, As It Occurs to Me offers Herring artistic
licence. "It's so hard to get on radio and TV and the whole Sachsgate
thing has made it harder to do interesting and challenging stuff," he
says. "The nice thing about podcasts is that if people don't like them
they don't download them. There are no compliance issues."
One of the most successful exponents is Richard Herring, who produces two weekly podcasts
Podcasts: Why the future sounds funny
Podcasts are bringing stand-up comedy to new audiences. As the BBC gets in on the act, Frank Skinner and Richard Herring give Ian Burrell the lowdown on downloads
