Days Out: the podcast potential
It's simple really.
Where do most folk begin their search when they want to find something to do with the family on weekends or bank holidays?
It's the internet. Certainly with office workers looking for a day trip to balance out their hard working week.
There will be a museum, a castle, a fun park, a cathedral, a gallery, the centre of an attractive local town. And why don't these attractions utilise podcasting, or offer an mp3 download, on their sites to inform and attract visitors and potential visitors?
Some of these tourist attractions are no strangers to offering audio guides on site but don't offer them to be downloaded and put on your mp3 player before you arrive.
The National Trust's website for Fountains Abbey delivers precisely this solution for their visitors.
While this saves the visitor having to queue [and pay for] for an audio guide at the venue, does this make good listening for a visitor on the way to the attraction? Possibly not as it is concentrating on the actual functionality of an audio guide.
So maybe something that skims the most interesting bits from the audio guide into a pre-trip taster of what's to come including highlights of what else is in the area, possibly providing sponsorship opportunities for local businesses or other attractions. Including sound bites from previous visitors and staff.
These top level podcasts could be redistributed via the websites of local hotels and B&Bs - very much like the tourism leaflets that you can already find in the foyers of these guest houses.
Where do most folk begin their search when they want to find something to do with the family on weekends or bank holidays?
It's the internet. Certainly with office workers looking for a day trip to balance out their hard working week.
There will be a museum, a castle, a fun park, a cathedral, a gallery, the centre of an attractive local town. And why don't these attractions utilise podcasting, or offer an mp3 download, on their sites to inform and attract visitors and potential visitors?
Some of these tourist attractions are no strangers to offering audio guides on site but don't offer them to be downloaded and put on your mp3 player before you arrive.
The National Trust's website for Fountains Abbey delivers precisely this solution for their visitors.
While this saves the visitor having to queue [and pay for] for an audio guide at the venue, does this make good listening for a visitor on the way to the attraction? Possibly not as it is concentrating on the actual functionality of an audio guide.
So maybe something that skims the most interesting bits from the audio guide into a pre-trip taster of what's to come including highlights of what else is in the area, possibly providing sponsorship opportunities for local businesses or other attractions. Including sound bites from previous visitors and staff.
These top level podcasts could be redistributed via the websites of local hotels and B&Bs - very much like the tourism leaflets that you can already find in the foyers of these guest houses.
Article for HE Marketing News Letter
A LittleSmasher article for a marketing newsletter issued by MJD Consultancy, aimed at Higher Education institutions...
iPods, mp3 phones, computers, memory sticks… Your audience is ready to listen. Shouldn’t you be talking to them?
Effective podcasting is all about matching audience with content - and HE institutes touting for the new cohort provide the perfect pairing of these podcasting principals.
Brunel University engaged LittleSmasher.com to produce the first ever official UK university podcast, now in its third highly successful series. The show proudly boasts a rolling community of hundreds of Facebook fans from all over the world and thousands of downloads and website hits each month.
From the peaceful bench in the memorial garden to the extensive sporting facilities; from Chemical Astrology to Classical Literature - why should potential students, whether overseas, mature, or home, want to commit their immediate future to you anyway? Tell them in a series of engaging radio style mini-programmes. They’ll share them with friends. It’s one-on-one marketing, directly into their ears.
iPods, mp3 phones, computers, memory sticks… Your audience is ready to listen. Shouldn’t you be talking to them?
Effective podcasting is all about matching audience with content - and HE institutes touting for the new cohort provide the perfect pairing of these podcasting principals.
Brunel University engaged LittleSmasher.com to produce the first ever official UK university podcast, now in its third highly successful series. The show proudly boasts a rolling community of hundreds of Facebook fans from all over the world and thousands of downloads and website hits each month.
From the peaceful bench in the memorial garden to the extensive sporting facilities; from Chemical Astrology to Classical Literature - why should potential students, whether overseas, mature, or home, want to commit their immediate future to you anyway? Tell them in a series of engaging radio style mini-programmes. They’ll share them with friends. It’s one-on-one marketing, directly into their ears.
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