Article for HE Marketing News Letter

A LittleSmasher article for a marketing newsletter issued by MJD Consultancy, aimed at Higher Education institutions...

iPods, mp3 phones, computers, memory sticks… Your audience is ready to listen. Shouldn’t you be talking to them?

Effective podcasting is all about matching audience with content - and HE institutes touting for the new cohort provide the perfect pairing of these podcasting principals.

Brunel University engaged to produce the first ever official UK university podcast, now in its third highly successful series. The show proudly boasts a rolling community of hundreds of Facebook fans from all over the world and thousands of downloads and website hits each month.

From the peaceful bench in the memorial garden to the extensive sporting facilities; from Chemical Astrology to Classical Literature - why should potential students, whether overseas, mature, or home, want to commit their immediate future to you anyway? Tell them in a series of engaging radio style mini-programmes. They’ll share them with friends. It’s one-on-one marketing, directly into their ears.