Brunel University Podcast

Yet another podcast from LittleSmasher.com. This time, not only did LittleSmasher record on campus for the client but also travelled into London to interview a busy alumnus who told us his thoughts on how LittleSmasher's client's offering had been contributing to his success...

[LittleSmasher also maintains the Brunel University's Twitter feed and Facebook page]

Brunel Courses in the Arts and Media

First Year Film and Television student Kristy Myrie talks us through her week while ex-BBC man and Journalism Lecturer Keith Somerville discusses the BA in journalism. We also visit Brunel graduate and business owner, Paul Croft in his Covent Garden Offices in the centre of London to ask him how he thought Brunel influenced his success.

You can visit Brunel University now by navigating to the Virtual Open Day via the website or by visiting http://brunel.ac.uk/VirtualOpenDay

Presented by: Adam Larking of LittleSmasher.com

Paul Croft appears courtesy of Mediatonic.co.uk

Postal Address for Enquiries:
Course Enquiries Office
Marketing
Brunel University
Uxbridge
UB8 3PH

Telephone Number for Enquiries:
01895 265599

Virtual Open Day
http://brunel.ac.uk/VirtualOpenDay

Email:
podcast@brunel.ac.uk

Recession Amplified

The under-use of Podcasting and other online marketing tools has been highlighted by Online Communications Specialist, Amplify who commissioned a study of Small- to Medium- sized Business owners this July. In an article that can be found at Amplify's blog, the study...

"...found that most [businesses] are not harnessing the power of new cost effective web tools for locating and engaging with customers, partners and prospects. This is despite the maturity of these technologies and the clear need for more proactive communications amid tougher market conditions."

The article, written by Amplify's director of contact management Dave Holt, is entitled "SMBs fail to harness new online technologies to stay ahead in the downturn" and it discusses the use of social networking sites, like LinkedIn, Facebook and Twitter, to help businesses foster their client relationships.

While it isn't specifically about podcasting, it relates to the online marketing tool-set within which podcasting sits.

Marketers Missing Out

The International Advertising Bureau, the trade association for digital marketing, has just published a survey on their website that suggests that B2B marketers are missing out on brand-building opportunities, including the use of podcasting as a marketing tool.

"Whilst some respondents stated they had used social media tactics such as blogging, podcasting and their own online community, it’s clearly on the agenda in B2B marketing. Some 60% of respondents stated that they are either currently using, or are looking to incorporate social media into their digital marketing strategies."

Click here to read more.

Can Podcasting Save The World?

Not really, no. But in view of the hyped up warnings about the global pandemic that is Swine Flu, one newspaper [Norwich Evening News] seems to think that the University of East Anglia has emergency plans to utilise the medium of podcasting in helping curb campus infection rates...

"Contingency plans to slow the spread of the virus, or to cope if the illness cripples staffing levels, include postponing freshers' week, podcasting lectures and quarantining infected students in their halls of residence."

Now, we here at LittleSmasher have been to the odd University or two in our time and we've concluded that without lectures to attend there'd, surely, be more scope for other more interesting interactions for the students to enjoy.

No?

An excellent use of podcasting though, for university lectures of course. Excellent.

All New 'Results Day' Episode now available

LittleSmasher Podcasting services was asked by Brunel University to update an earlier episode of the long running podcast series 'Brunel University Podcast' in time for the target audience, the incoming students, to prepare for their first weeks at University.

The original episode, launched in August 2007, required re-editing and re-recording of the presenter clips. Much of the date-specific content was removed the new interview with Head of Admissions, Sue Gemmill, was added. A new aspect to University Admissions this year, along with Clearing, is what's known as 'Adjustment'. This enables students who achieved better pre-University qualifications to apply for different University's/courses.

Sue Gemmill explains the important points of this new development while also covering Clearing and Enrolment.

This podcast is a must for any new student entering Brunel University this summer.

Results Day, Clearing, Adjustment, Enrolment and the Start of Term

Hear about what you should be doing on Results Day and what you might be expecting during Freshers Week. We talk to the lady in charge of Admissions, Sue Gemmill and we also advise on what you should be bringing with you when you arrive for the start of term at Brunel.

We talk to Eoin Lally about his Clearing experience and ex-SU President Jatin Patel. We also hear from Katy Jenkins and Adam Sumar Tarmohamed. We're Out And About around the Student Union and we talk to Sam Smith on the SU Reception.

Download this episode [right mouse-click and Save Link/Target As]

Another LittleSmasher release: A Week in Life 3

Little Smasher releases the third of the Student Life podcasts for Brunel University. In this episode we meet Jade Bennett, Melanie Musonda and Ludivine Bell for their take on one of their last weeks of the term with exams, deadlines and end of term partying to do!




Download this episode [right mouse-click and Save Link/Target As]

Brunel University 13th July 2009

Another day of recording at Brunel University. Three students recorded on a 'Week in the Life', focussing on their respective end of terms. Also recorded Brunel's Admissions Officer who is gearing up for another feverish summer of Confirmation, Clearing and Adjustment.

Adjustment? Yes, Adjustment. Sue Gemmill explains all.

Brunel are also embracing the Twitter phenomenon. http://twitter.com/BrunelPodcast is up and running and raring to go thanks to LittleSmasher's complementary Social Networking services.

'A Week in the Life 3' Episode to be released soon. Sue Gemmill's interview will appear in the new 'Results Day, Clearing and the Start of Term' episode.