Lights for Learning at Rotary International

LittleSmasher talks to Lights For Learning's Roger Mugridge at the Rotary International Conference held in Torquay.

We find out why the charity is manning its stand at the Riviera International Conference Centre and what they hope to achieve.

Hear here.

Podcasting in the Philippines

LittleSmasher visited Bacolod City on the island of Occidental Negros in the Philippines to shadow a charity called Lights For Learning.  Lights For Learning joined forces with the national movement of Gawad Kalinga in helping villages provide facilities for education.

The resulting podcasts now sit on the Lights For Learning website and are downloaded by donors and potential donors, bringing them a little closer to the actual work which their money funds.

The first episode can be found here.

Another LittleSmasher release: Business at Brunel

This podcast episode takes it's regular look at Student Life at Brunel University with Final Year Business Student Busola Sanusi.

We talk to Award-winning graduate, Adam Sumar, and we hear what Brunel's Director of External Affairs has to say about an exciting new building to house the Brunel Business School: Andrew Kershaw will be talking to us about the Eastern Gateway.

And for this series of podcasts, Brunel University are trying to push their Virtual Open Day via the podcasts. Indeed listeners are informed that they can visit Brunel University now by navigating to the Virtual Open Day via the website or by visiting http://brunel.ac.uk/VirtualOpenDay

Brunel University Podcast

Yet another podcast from LittleSmasher.com. This time, not only did LittleSmasher record on campus for the client but also travelled into London to interview a busy alumnus who told us his thoughts on how LittleSmasher's client's offering had been contributing to his success...

[LittleSmasher also maintains the Brunel University's Twitter feed and Facebook page]

Brunel Courses in the Arts and Media

First Year Film and Television student Kristy Myrie talks us through her week while ex-BBC man and Journalism Lecturer Keith Somerville discusses the BA in journalism. We also visit Brunel graduate and business owner, Paul Croft in his Covent Garden Offices in the centre of London to ask him how he thought Brunel influenced his success.

You can visit Brunel University now by navigating to the Virtual Open Day via the website or by visiting http://brunel.ac.uk/VirtualOpenDay

Presented by: Adam Larking of LittleSmasher.com

Paul Croft appears courtesy of Mediatonic.co.uk

Postal Address for Enquiries:
Course Enquiries Office
Marketing
Brunel University
Uxbridge
UB8 3PH

Telephone Number for Enquiries:
01895 265599

Virtual Open Day
http://brunel.ac.uk/VirtualOpenDay

Email:
podcast@brunel.ac.uk

Recession Amplified

The under-use of Podcasting and other online marketing tools has been highlighted by Online Communications Specialist, Amplify who commissioned a study of Small- to Medium- sized Business owners this July. In an article that can be found at Amplify's blog, the study...

"...found that most [businesses] are not harnessing the power of new cost effective web tools for locating and engaging with customers, partners and prospects. This is despite the maturity of these technologies and the clear need for more proactive communications amid tougher market conditions."

The article, written by Amplify's director of contact management Dave Holt, is entitled "SMBs fail to harness new online technologies to stay ahead in the downturn" and it discusses the use of social networking sites, like LinkedIn, Facebook and Twitter, to help businesses foster their client relationships.

While it isn't specifically about podcasting, it relates to the online marketing tool-set within which podcasting sits.

Marketers Missing Out

The International Advertising Bureau, the trade association for digital marketing, has just published a survey on their website that suggests that B2B marketers are missing out on brand-building opportunities, including the use of podcasting as a marketing tool.

"Whilst some respondents stated they had used social media tactics such as blogging, podcasting and their own online community, it’s clearly on the agenda in B2B marketing. Some 60% of respondents stated that they are either currently using, or are looking to incorporate social media into their digital marketing strategies."

Click here to read more.

Can Podcasting Save The World?

Not really, no. But in view of the hyped up warnings about the global pandemic that is Swine Flu, one newspaper [Norwich Evening News] seems to think that the University of East Anglia has emergency plans to utilise the medium of podcasting in helping curb campus infection rates...

"Contingency plans to slow the spread of the virus, or to cope if the illness cripples staffing levels, include postponing freshers' week, podcasting lectures and quarantining infected students in their halls of residence."

Now, we here at LittleSmasher have been to the odd University or two in our time and we've concluded that without lectures to attend there'd, surely, be more scope for other more interesting interactions for the students to enjoy.

No?

An excellent use of podcasting though, for university lectures of course. Excellent.