"Whilst some respondents stated they had used social media tactics such as blogging, podcasting and their own online community, it’s clearly on the agenda in B2B marketing. Some 60% of respondents stated that they are either currently using, or are looking to incorporate social media into their digital marketing strategies."Click here to read more.
Marketers Missing Out
The International Advertising Bureau, the trade association for digital marketing, has just published a survey on their website that suggests that B2B marketers are missing out on brand-building opportunities, including the use of podcasting as a marketing tool.
